How to clean your dog's ears in 30 seconds — without a single cotton swab
The liquid that reaches where the swab can't. And shows you exactly what it pulled out.
Get Floppy — from $29.95
Why your dog shakes his head after you clean his ears
Because you didn't clean them.
You wiped the part you can see. The flap. The outside. And it came away almost clean, so you figured you got it.
But a dog's ear canal doesn't go straight in. It bends. Everything that builds up sits down past that bend — well below anything a wipe or a swab can reach.
So when you push a cotton swab in there, you're not pulling that buildup out. You're packing it down tighter.
- He shakes his head right after you finish
- He digs at the side of his face with a back paw
- He pulls away before your hand even lands
- There's a smell, and it isn't his coat
Every one of those is the same signal. Something is still in there.
You can't scrub a bend. So don't.
Groomers stopped digging years ago. They use a liquid instead.
It goes in as a liquid, so it flows past the bend on its own. Then it reacts down inside the canal — and everything sitting down there gets carried up and out on its own.
No digging. No holding him down. No guessing whether you got it.
Meet Floppy
Three steps. Thirty seconds. One ear at a time.
Squeeze it in
The curved tip seats right at the opening of the canal — so the liquid goes in, not on the flap. Fill it until you see it pool.
Massage the base
Ten seconds with your thumb and finger. You'll hear it working. That sound is the buildup breaking loose down inside.
Wipe once
Everything it lifted comes up to the surface. One pass with a cotton pad and it's gone. You'll see exactly what was in there.
What you actually get
Floppy vs. what you're doing now
| Cotton swab | Ear wipes | Floppy | |
|---|---|---|---|
| Reaches past the bend | No | No | Yes |
| Lifts buildup out | Pushes in | No | Yes |
| Shows you the result | No | Barely | Yes |
| Dog stays still | No | Sometimes | Yes |
| Time per ear | 2+ min | 1 min | 30 sec |
What owners say after the first use
I genuinely did not believe that much was in there. I'd been wiping his ears every week thinking I was on top of it.
— Megan R., Verified buyer
He used to duck away every time I went near his head. Second time I used this he just leaned into it.
— Danielle P., Verified buyer
The smell was the thing nobody in my house wanted to bring up. Gone in one wash.
— Alicia W., Verified buyer
Pick your bundle
Two ears. Most dogs need a second wash in about two weeks.
100ml / 3.38 fl oz · curved applicator tip · 20–30 washes
Free shipping · 30-day money-back guarantee
Use it once. If nothing comes out, you don't pay.
Wash one ear. Look at the pad. If it comes away clean and you feel like you didn't need this, email us inside 30 days and we'll refund you.
Keep the bottle. We're not asking for it back.
Questions
No. Nothing solid goes into the canal — only liquid. That's the whole point. It's the swab that causes the damage, because it packs buildup down against the eardrum.
Most dogs, once a month. Floppy-eared breeds, dogs that swim, or dogs with long ear hair usually need it every week or two.
It takes about 30 seconds per ear and nothing goes in but liquid, so there's far less to fight about. Most owners tell us the dog stops resisting by the second use — because it stops being uncomfortable.
No. Floppy is a routine grooming cleaner for wax, dirt and odor. If your dog has an actual infection — redness, swelling, discharge, pain — see your vet. This isn't a substitute for that.
Yes. Same method, smaller amount.
Around 20 to 30 washes for an average dog. Most owners on a monthly routine get close to a year out of a single bottle.
Thirty seconds. Then you'll know.
You've been cleaning the part you can see. One wash tells you what was sitting past it.
Get Floppy — from $29.95P.S. — The head shaking, the scratching, the smell nobody mentions. None of that is him being a dog. It's a signal, and it doesn't clear up on its own. It just gets packed down further every time a swab goes in.
Ear care that actually reaches the problem.
@heyfloppy
Floppy is a routine grooming cleaner, not a medication. It is not intended to diagnose,
treat, cure or prevent any condition. If your dog shows signs of infection — redness,
swelling, discharge or pain — contact your veterinarian.
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